A KEY MARKET FOR INDUSTRY GROWTH
Irrespective of global wine production in a particular vintage, a large share of wine & spirits is produced without a label. Quality surplus, brand in development, or business models built on private-labelling, those actors of the bulk segment require a solution. This is what WBWE is all about: to provide producers with the best opportunity, at the right time.
In an ever-changing market, the WBWE serves a wide range of business models: from private labels for supermarkets, restaurants, celebrity labels to bottling destinations. The WBWE is also a cross-segment catalyst offering a wide range of wines, spirits, low/no alcohol and organic products that reflect the consumer trends of today and tomorrow.
A CRITICAL TIME FOR ENSURING A SUCCESSFUL YEAR
The WBWE owes its success to its impeccable timing – coming right after the world’s harvests, it allows attendees to taste wines often before anyone else. Coupled with the breadth and depth of the range of quality wines on offer, the convivial atmosphere of the exhibition in the heart of Amsterdam – a European capital city – make it the perfect destination.
What they say about us
“It’s the best place to do business. For me personally, the relationships I establish at this exhibition generate around 30% of my business for the following year.”
“The WBWE is a unique opportunity for producers to get their name in front of buyers and for buyers, it offers a unique chance to be able to taste wines from around the world just a few months after the harvest.”
“There are wines that I can buy and I can sell… So it’s a good atmosphere and a good environment to catch up with a lot of old friends from the industry and meet new friends.”