WHY VISIT WBWE
Embark on a wine industry revolution at WBWE 2024—an unparalleled forum for buyers and industry experts to meet over 275 producers of quality bulk wines and spirits. Maximize your business potential in just two days, discovering new models, quality wines, and future trends. Join us and secure success at the forefront of the wine and spirits business.

DISCOVER THE GLOBAL BULK MARKETPLACE AT WBWE 2025

Held over two efficient days in Amsterdam, it brings together 250+ producers, representing up to 80% of global bulk wine production, and buyers from more than 60 countries.

This is where sourcing meets strategy, and where the bulk industry does business.


Looking for a wine that aligns with today’s consumer trends? Developing a new brand or ready-to-drink product? Or simply seeking to expand your network of trusted suppliers?

WBWE is your gateway to new volumes, new opportunities, and a clearer view of what’s next.

WHY ATTEND?

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A TRADE FAIRE LIKE NO OTHER
From appellations to varietals, spirits to no/low alcohol, WBWE offers a vast selection of wines and spirits ready for bottling. Whether you are buying for supermarkets, private label programmes, or international distribution, this is the most efficient place to source, compare and contract.
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DESIGNED FOR BUSINESS
WBWE is built for impact. National pavilions, targeted matchmaking, and a two-day format in a strategic European hub mean your time is optimised and your objectives are met. Buyers come to WBWE to act, and to get results fast.
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INSIGHT, INNOVATION, AND VISIBILITY

Beyond trading, WBWE is where the industry evolves. The WBWE Academy brings together global experts to explore trends like sustainability, spirits innovation and No/Low alcohol. Plus, get exclusive access to award-winning wines at the International Bulk Wine Competition (IBWC), a true benchmark for quality in the category, and the only bulk wine and spirits competition in the world.


WHAT YOUR BADGE GIVES YOU ACCES TO:

270 exhibitors from 25+ countries, representing every major bulk-producing region

The Silent Tasting Room: a free-pour area to sample and shortlist suppliers

Awarded wines from the IBWC

Full access to the WBWE Academy conference programme

2024 KEY FIGURES
1,988
TRADE VISITORS
70
VISITING COUNTRIES
245
EXHIBITORS
25
PRODUCING COUNTRIES
10
ACADEMY SESSIONS

THEY EXHIBITED IN 2024

DISCOVER THE DETAILED PROGRAMME (2024)

Sip and Savor: Explore Irem and Robert's Top Picks in Dealcoholized Wines!
Masterclass

Sip and Savor: Explore Irem and Robert's Top Picks in Dealcoholized Wines!

Tuesday, Nov 26, 2024
12:00 PM - 1:00 PM | Europe/Amsterdam
Smart WineLyse, Innovating Dealcoholisation by PELLENC
Masterclass

Smart WineLyse, Innovating Dealcoholisation by PELLENC

Tuesday, Nov 26, 2024
2:00 PM - 3:00 PM | Europe/Amsterdam
The Silent Tasting Room
Tasting

The Silent Tasting Room

Tuesday, Nov 26, 2024
9:30 AM - 5:00 PM | Europe/Amsterdam
What Does the On-Trade and Gastronomy Have To Do With Bulk Wine? And Vice Versa?
Conference

What Does the On-Trade and Gastronomy Have To Do With Bulk Wine? And Vice Versa?

Tuesday, Nov 26, 2024
4:00 PM - 5:00 PM | Europe/Amsterdam
The Italian Pinot Grigio presented by Patric Lorenzon & Partners SRL
Tasting

The Italian Pinot Grigio presented by Patric Lorenzon & Partners SRL

Monday, Nov 25, 2024
5:15 PM - 6:30 PM | Europe/Amsterdam

THE 2024 Speakers

Mattia BIGOLIN

Mattia BIGOLIN

CONSULTANT WINEMAKERMATTIA BIGOLIN
Paul Braydon

Paul Braydon

DIRECTOR OF BUSINESS DEVELOPMENT AND MARKETINGKINGSLAND DRINKS LIMITED
FLORIAN CESCHI

FLORIAN CESCHI

DOMAINE LA COLOMBETTE
Muriel CHATEL

Muriel CHATEL

FounderSustainable Wine Solutions
Mark COHEN

Mark COHEN

DirectorMalesco Wine Broker

OPTIMISE YOUR EXPERIENCE!

Ahead of the event, schedule your appointments using our digital networking resources

Take part in conferences and debates about key issues and global industry trends alongside trade experts

Also meet high-end spirits producers to create your brand, diversify your business and broaden your portfolio

What they say about us

Cruz Liljegren
Bulk Wine Broker

“It’s the best place to do business. For me personally, the relationships I establish at this exhibition generate around 30% of my business for the following year.”

Giordano Zinzani
Project Director de Caviro

“The WBWE is a unique opportunity for producers to get their name in front of buyers and for buyers, it offers a unique chance to be able to taste wines from around the world just a few months after the harvest.”

Tom Seaver
Senior Manager - Winemaking - EJ Gallo Wines

“There are wines that I can buy and I can sell… So it’s a good atmosphere and a good environment to catch up with a lot of old friends from the industry and meet new friends.”